How to Protect your Business Reputation Online
The reputation of a company is any business’ most valuable asset. Losing clients and sales is possible if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. We are standing or falling on the status of our reputation either in life or in business. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.
While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. Owning up and showing that you are committed to getting it right is what people respects. This fact may be able to put more confidence your business motives and ethics.
These bad comments are often taken as a personal attack to us. You can easily be put under public examination by the way you react to negative comments, as a business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
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